WILL THE MARKETING AND COMMUNICATION PROFESSIONS STILL BE USEFUL? - The Great Project

Q: WILL THE MARKETING AND COMMUNICATION PROFESSIONS STILL BE USEFUL?

This is a matter that we will determine together. Redefining the role and place of communication and marketing in a society that will no longer encourage consumption. This is a complex subject. We could choose to keep these systems to promote, for example, non-polluting products/services, encourage consumption during abundant harvests or highlight non-materialised savings (happiness, well-being, etc.). In addition, it would allow for the mass dissemination of information about important discussions for humanity etc. We can see that there is still good hope for these sectors.

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